Siol Studios

An integral design practice based in San Francisco, CA

PUBLIC RELATIONS, 2019
 

Case Study: Genesee

Renovation of a historic residence for a young family in Los Angeles, CA.

- Placed project in the New York Times, Dwell, and Dezeen
- Web copy for all projects on online portfolio
- Design photo layout to support project narrative

Project Designers: Siol Studios
Photographer: Joe Fletcher

 
 

Online Portfolio

Project description makes strategic use of architecture terminology to elevate architectural details in the renovation project. Evocative language unites interior design and architecture to indicate the integrated organization of the design firm.

Project photography is curated to draw attention to key design details and express spatial relationships between rooms.

 

Press

Successfully pitched ‘Genesee’ to The New York Times on the strength of the client’s personality and its presence in the design. Conducted mock interviews with the architect + designer in preparation. Also featured in Dwell and Dezeen, among others.